There is the summer pop song, the summer blockbuster, and for some, the summer font, so of course there is the summer drink. In recent summers, it’s been Campari and soda—which should not be confused, a friend tells me, with Campari Soda.
A little research reveals that the deep crimson color comes from carminic acid extracted from the cochineal insect. The bug relies on the acid not for its formidable decorative powers but as a deterrent to predators.
During a recent tipple, a film editor told me of a critical moment in her childhood, a moment that perhaps foretold a career. She was seven when she saw the ad below on television and understood that some images are put together better than others.
Campari and Fellini
There is the summer pop song, the summer blockbuster, and for some, the summer font, so of course there is the summer drink. In recent summers, it’s been Campari and soda—which should not be confused, a friend tells me, with Campari Soda.
A little research reveals that the deep crimson color comes from carminic acid extracted from the cochineal insect. The bug relies on the acid not for its formidable decorative powers but as a deterrent to predators.
During a recent tipple, a film editor told me of a critical moment in her childhood, a moment that perhaps foretold a career. She was seven when she saw the ad below on television and understood that some images are put together better than others.
Federico Fellini’s ad for Campari